Veronica Lam is a strategic communicator and visual artist. Coming from a Public Relations and Economics background, she has experience in styling, photography and event design through her personal studio, TrueGround, and record label, Odd Pleasures. She also has academic background in Graphic Design and Fashion Design, which are the skills her career centers on. As a creative director, she uses her diverse skillset to develop robust concepts that are consciously curated and driven by purpose.